Digital Digest: The Latest Tech News – Practifi

Editorial Staff

5 December 2025

Practifi
Practifi, which offers a client relationship management system for wealth management, has introduced Practifi Intelligence, a suite of AI-powered capabilities.

The offering is available for clients to add to their Practifi Platform. It delivers conversation summaries, automated workflows, and follow-up generation inside familiar workflows.

“Firms shouldn’t have to choose between keeping a system they trust and moving forward with innovation,” Adrian Johnstone, chief executive at Practifi, said. “Practifi Intelligence bridges that gap. We’ve taken a well-established CRM and applied an AI-first approach throughout it, so teams gain stronger workflows and better service outcomes without replacing the tools they use daily.”

Practifi Intelligence includes three sets of capabilities: Relationship Intelligence, Meeting Intelligence, and Admin Intelligence, each designed to support a different part of the advisor workflow.

The firm was founded in Sydney, Australia and its US headquarters are in Chicago.